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Business Master Class
Businesses are often influenced by rapid changes in the business environment and almost disappearance of differences among products and services. Therefore, executives are faced with the increasingly important task of business planning and management, based on the executive’s ability to motivate employees to achieve common goals, as well as to sustain his or her own personal growth.
The Business Class was first introduced to the market in January 2005, and has since helped nearly 200 executives acquire the essentials in three branches of business management -- namely, corporate governance, self-development and Human Resources Management.
The Business Master Class further enhances the expertise and skills of executives in securing a bright and successful future for their companies in the competitive business environment. The content of this program is the result of a joint effort of business practitioners and industry experts, incorporating the wishes and needs of company leaders, the business and market environment, and numerous success stories in corporate management.
Course Program, Content, Duration, and Teaching Techniques
The 180 academic h (20 days) course program can be acquired within 5 months. The program is divided into 3 blocks and 13 training modules.
Teaching Techniques and Study Materials
Before the course is started, each participant will be invited to a personal interview to learn more about his/her past experience and knowledge and identify his/her individual study objectives.
To maximise the learning experience and opportunity for cross-training among participants, course studies are limited to groups of 16 attendees. Use of interactive adult education techniques – individual and group assignments, situational analysis, reports, discussions, role-playing games, and videos – allow tailoring the course to the individual needs of every group member.
Up to 60 - 70% of study time is allocated for interactive activities, discussions and brainstorming.
The progress of attendees is checked upon completion of every training module by tests, practical assignments and individual improvement plans.
Course participants receive handouts for every training module, which include theoretical basics, practical assignments and examples, a list of recommended literature, journals to read, and web pages to visit.
Course Objectives
The course is intended for experienced executives who have either mastered the Business Class or hold a degree in Business Administration.
Course participants will effectively reach the following objectives within a short time span:
- Learn recent trends and challenges in business and HR management;
- Learn how to solve problems related to business and HR management in order to help improve their daily activities;
- Gain and share experiences in solving company and HR management problems in other companies;
- Acquire the skills necessary to improve the company’s, as well as their own, image;
- Improve their communicative skills and ensure personal growth.
Lecturers
Ivars Austers
Ina Balamovska
Ingrīda Bluma
Ervīns Butkevics
Inese Suija-Markova
Agris Grava
Sandra Lace
Maris Millers
Anete Pajuste
Igors Kudrjavcevs
Aigars Plotkans
Tina Kuze
All course training modules are presented by lecturers/consultants employed by Komercizglitibas centrs who have gained vast practical experience in business and have further upgraded their expertise with distance learning courses and relevant academic degrees. Several training modules are augmented by industry experts in order to complement our lecturers.
PROGRAMME DECRIPTION
BUSINESS MANAGEMENTDelivered by AIGARS PLOTKANS
Duration: 1 day
Module description
This course offers insight into the essentials of economic theory and the interdependency of economic processes. The economic situation in Latvia, the European Union and entire world will be reviewed. Attendees will learn how to interpret economic data, analyse it, draw conclusions, and make forecasts with regard to economic development processes, based on a case study and analysis of macroeconomic processes.
Benefits to course participants:
- The ability to perceive, interpret and analyse economic data;
- Understanding of global economic processes;
- The ability to make forecasts as to the development of economic processes;
- Improvement of economic and critical thinking.
Delivered by MARIS MILLERS
Duration: 2 days
Module description
During these 2 seminar days, attendees will learn about handling patterns and solutions for everyday company situations, as well as the steps to successfully formulating and implementing a strategy. Theoretical considerations, examples, and practical assignments will help reflect various company lifecycle stages: formulating a strategy, defining objectives, cascading, company activities, managerial assessment, and decision-making in response to changes in the internal and external business environment.
Benefits to course participants:
- An understanding of good management practices and corporate governance methods, which facilitate successful business activity on an everyday basis, and strategy implementation;
- Practical application of tools and methods based on situational analyses, characteristic stages of activity, and the developmental phases of the company;
- Practical ideas gathered during situational analyses of companies presented by course participants and other businesses.
Delivered by ANETE PAJUSTE
Duration: 2 days
Module description
Every leader should know what company value means, what contributes to it, and how to increase it, regardless of whether the company is subject to sale or not. During class, great attention will be paid to problems related to corporate financial planning and optimisation, overall company analysis, the interaction of various functions (production, HR, sales, etc.), as well as corporate assessment on a strategic level. Workgroup members will analyse a number of situations, placing themselves in the role of decision makers.
Benefits to course participants:
- An understanding of factors which affect company value;
- Application of methods for determining company value;
- An understanding and clear vision of optimisation methods for company functions;
- Practical information on options for company value accumulation.
Delivere by TINA KUZE
Duration: 1 day
Module description
This section gives insight into investment theory, based on experience and best practice. Course participants will learn how to find surplus funds, invest them wisely, and derive income for their companies. They will also learn how to implement a wise investment financing policy, as well as evaluate investment options and risks.
Benefits to course participants:
- The ability to make reasonable investment decisions;
- The ability to evaluate investment financing sources and costs;
- Knowledge on how to perform an investment risk analysis;
- Knowledge of investment efficiency evaluation methods.
Delivered by ERVINS BUTKEVICS
Duration: 2 days
Module description
During these two days, attendees will acquaint themselves with popular marketing concepts and theories. This program pays a great deal of attention to the practical application of various marketing ideas. Course participants will be involved in a dialogue, will be invited to share their experiences, and will be able to actively express their views. In addition to the standard marketing topics, i.e. 4P, positioning, advertising, segmenting, target group and public relations, the following less frequent marketing issues will be considered: relations marketing, CRM, and natural laws in marketing.
Benefits to course participants:
- An understanding of marketing, the necessity for marketing, and budget planning;
- General information about various marketing 'tools' and the ability to choose the best tool for a particular situation;
- Practical ideas for use in one's own business.
Delivered by INESE SUIJA-MARKOVADuration 1 day
Module description
This section covers the theory of innovation and practical innovative thinking strategies. Participants will evaluate innovation at their workplace and learn the principles of corporate innovation auditing. A brief review of global business development trends, a discussion of the function of innovation in business procedures, and a review of the strategic importance of innovation for short-term and continual growth are included. Attendees will learn the structure of the innovation procedure and how to systematise innovation. They will also become familiar with the innovative Blue Ocean strategy and its applications. Innovative thinking will be studied in teams; course participants will master the ability to determine the function of innovation in the general development of a company.
Benefits to course participants:
- An understanding of the concept of innovation;
- Knowledge about the structure of innovation and the systematic approach to innovative procedures;
- Improved innovative thinking and the ability to determine the extent of innovation in an individual’s own organisation;
- An understanding of innovation as a simple, systematic, promising process;
- Knowledge of the Blue Ocean strategy, a new business thinking concept;
- Information about EU support for innovative projects and other innovation sources.
Duration 2 days
Module description
This section covers and analyses current workforce market trends, with emphasis laid on hiring, selection, training, loyalty and motivation of employees. Practical assignments will be given on the basis of real situations; course participants will learn how to identify especially talented employees and prepare appropriate motivation and development systems.
A part of this section will be presented as a class focused on the specific needs of attendees.
Benefits to course participants:
- The ability to identify the individual talents of an employee;
- The ability to prepare appropriate development and motivation systems to meet the individual needs of an employee;
- Ideas for motivation of employees, in order to improve their everyday loyalty and company development.
Delivered by INGRIDA BLUMA
Duration 1 day
Module description
The ability to delegate authority is undeniably a must for a successful executive. Yet, there are tasks and situations which depend on the leader’s own decisions. This section explains and elaborates on such important leadership traits as team consolidation and development, definition of tasks, communication, and the assumption of responsibility.
A story of a Mount Everest climb in 1996, which achieved some of its goals yet suffered various defeats, will form the basis for discussion during the class.
Benefits to course participants:
- Awareness of factors that should always remain under the control of a manager, especially when he/she assumes leadership in the company;
- A review of successful team organisation essentials;
- An understanding of the involvement of talented individuals and their employment in the organisation.
Delivered by AGRIS GRAVA
Duration 1 day
Module description
This section covers problems in understanding and communication through various unusual, complex conflict situations that are introduced in a positive, effective manner. Together with the lecturer, participants will be looking for reasons as to why communication can be impeded, as well as developing solutions on how to productively leverage such situations.
Benefits to course participants:
- The ability to uncover reasons for complications in professional communication situations;
- The ability to determine both ‘inborn’ and acquired attitudes and their related action patterns, and to predict their effectiveness;
- The ability to apply acquired skills to specific situations;
- The ability to overcome unpleasant or unsafe stress situations by turning them into amusing entertainment;
- The ability to analyse communication situations;
- Improved interpersonal skills for dealing with difficult customers and colleagues.
Delivered by IVARS AUSTERSDuration 1 day
Module description
This course will attempt to answer the question as to why generally clever and reasonable people make wrong decisions. Some of the reasons include the so-called mind trap, an almost unperceivable, yet, potentially significant variance in thinking, as well as mistakes in memory and reasoning when solving economic problems. In-class on-the-spot experiments based on authoritative studies on mind traps and their influence on economic activity and decisions will be demonstrated to prove these assertions.
Benefits to course participants:
- The ability to identify unperceivable everyday mind traps, which may adversely influence the quality of economic decisions;
- The ability to spot and avoid mistakes in thinking and reasoning.
Delivered by AGRIS GRAVA
Duration 2 days Moduļa apraksts:
Module description
This two-day seminar gives insight into human behavioral models, personal behavior, and managing others' behavior. Classes will enhance attendees’ self-analytical skills, awareness of their inner resources, and enable a healthy application to daily needs.
Anyone can get angry- that is easy- or give or spend money; but to do this to the right person, to the right extent, at the right time, with the right motive, and in the right way- that is not for everyone, nor is it easy; therefore, goodness is rare and laudable and noble.
Aristotle. Nicomachean Ethics.
Benefits to course participants:
- Improvement of self-esteem and confidence;
- The ability to use one’s creative potential;
- Awareness of naivety and stubbornness; methods to minimise their effects;
- Improvement of one’s emotional stability and thinking.
Delivered by IGORS KUDRJAVCEVSDuration 2 days
Module description
During class, equal attention will be paid to theory, practical examples, and exercises to promote the achievement of a harmonious life and work environment. The assumption that an individual can regulate his/her life, external environment, and the relationship between these two, which is defined as true professionalism and a harmonious personality, will be the starting point of our course. Attendees will try out several anti-stress exercises to keep their body fit and full of energy.
Benefits to course participants:
- New abilities to regulate life energy;
- The ability to orient themselves in a world of modern healthcare technology;
- The ability to regulate one’s own efficiency and teach others to do so;
- Awareness of the significance of balance between one’s body and spirit.
Delivered by INA BALAMOVSKA
Duration 2 days
Module description
The core of this module is comprised of media training, public argumentation, and presentation skills, enhanced by video case studies. Analysis of a simulated individual interview will serve as the basis for understanding one's public communication skills and areas for improvement and will raise awareness of body language and voice during media contacts or other communications. The analysis of video tapes, discussions, and meetings with media professionals will ensure that this seminar is as close to reality as possible.
Benefits to course participants:
- Improved public argumentation and presentation skills;
- Effective techniques for brief, comprehensive and expressive public statements;
- Awareness of body language, voice features; mechanisms for handling them more effectively;
- Improved ability to persuasively answer difficult questions;
- Recommendations for interviews from a professional TV reporter.
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